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揭秘餐饮外卖的A面与B面:外卖市场真的太难了!
发布人:管理员        发布时间:2019/10/31           返 回

 外卖市场已经从野蛮生长逐渐走向成熟,外卖产业链也在逐步完善,但增长数据背后隐藏着的却是新老商家对于餐饮外卖的AB面人生。

MEIYOUXUANNIAN,ZHEISHIYIGEXINXIAOFEISHIDAI,XINDEXIAOFEIRENQUN、XINDEXIAOFEIXUQIU、XINDEXIAOFEIFANGSHIZHENGZAIGAIBIANZHEIGESHIDAI。

HAOWUYIWEN,XINXIAOFEIBEIJINGXIAZHEIYESHIYIGEWAIMAISHIDAI。AIMEIZIXUNSHUJUXIANSHI, 2018 NIANZHONGGUOWAIMAIYONGHUGUIMOJIAO 2017 NIANZENGZHANG17.4%,DADAO3. 58 YIREN, 2018 NIANWAIMAISHICHANGGUIMOTUPO 2400 YIYUANDAGUAN,SHICHANGFAZHANYIJINRUWENDINGZENGZHANGQI。

XINXIAOFEIJIWAIMAIXINGYEDAILAIXINDEFAZHANJIYU,WAIMAIPINZHISHENGJI,WAIMAIYONGHUDECHENGSHIFENBUZHONGXINXIANGSANSIXIANCHENGSHIYIDONG,ELEMEDE 2018 NIANNIANDUBAOGAOXIANSHI,QUNIANQIPINGTAIKEDANJIAZAIBAIYUANYISHANGDEWAIMAIDINGDANBI 2017 NIANZENGZHANGLE56%,QIZHONGSANSIXIANCHENGSHIDEWAIMAIDINGDANCHENGXIANBAOFAZITAI。

外卖市场已经从野蛮生长逐渐走向成熟,外卖产业链也在逐步完善,但增长数据背后隐藏着的却是新老商家对于餐饮外卖的AB面人生。

01

“MEIZUOCANYINZHIQIAN,XIANGXIANGDETAIMEIHAOLE,JINDAOZHEIGEXINGYEHOUYOUDIANDAJIREN。”ZHANGYUGANGZAICHENGDOUZUOCANYINYILIANGGEYUE,JIUGANSHOULESHENGHUODEYALI。

按常理来说,基于成都自身城市的网红调性,外卖商家在这里应该会存活得很好。

成都

8 YUEFENWANGYISHUDULIANHEELEMETUICHUDE《SHIDACHENGSHIWAIMAIPAIXINGBANG, SHENMECAISHIWAIMAIZHIWANG?》SHUJUBAOGAOXIANSHI,CONGMEISHIDUOYUANZHISHULAIKAN,ZHONGQINGSHIDANGZHIWUKUIDEZHONGGUOMEISHIZHIDOU,ZHISHUGAODA1.35,ERCHENGDOUYUZHANGSHAYEBUGANLUOHOU,MEISHIDUOYUANZHISHUTONGWEI1.27,BINGLIEDIER。BAOGAOZHONGMEISHIZHISHUHOUDEWAIMAIYECHENGXIANCHUDANGDITESE,BIRUMALATANGZAIQUANGUOZUISHOUHUANYING,XIAN、CHENGDOUDENGDANGDIRENXIAIMAOCAI。

ZUIJINKOUBEIELEMEFABUDE《2019BENDISHENGHUOFUWUXINGYEZHONGXIAOSHANGHUFAZHANBAOGAO》HAIXIANSHI, CHENGDOUZHONGXIAOXIANHUAMENDIANSHULIANGKUAISUZENGZHANG,XIANHUADINGDANSHULIANGTONGBIZENGZHANG231%,ZENGSUQUANGUODIYI。XIANHUAZHIWAIHAIYOUGEZHONGJI,KOUSHUIJI、LAZIJI、SUANCAIJIDENG,MEIYOUYIZHIJIKEYIHUOZHEZOUCHUCHENGDOU。

DANZHANGYUXUANZELEPISAZHEIMENSHENGYI,TARUXINGZHIQIANCENGZUOGUOYIXIEDIAOCHA,GENJUCANYINXINGYEDEYIXIESHUJUTONGJI,PISASHIKUAIXIUXIANCANYINMENLEILIZHANBIZUIDADEPINLEI,ZHANJU37%,BINGQIEYIMEINIANJIANGJIN10%DESUDUZENGZHANG。KUANGQIE,TAKANDAOZIJIDEPENGYOUZAICHENGDOULONGQUANMAIPISA,SHENGYIBUCUO。

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